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Culture Lust is a blog about the latest ideas stirring in the creative world, hosted by Angela Carone. As arts and culture producer for KPBS Radio's These Days, she's constantly reading, watching, hearing and evaluating the books, movies, music, articles, performers, plays, and cultural phenomena that cross her desk.
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Man Moves Into IKEA For A One Week
Malkoff has pulled similar stunts before, most notably visiting 171 New York City Starbucks in one day. He also works as the audience coordinator for The Colbert Report.
Apparently, Malkoff contacted IKEA and they actually consented to let him live in their store, 24/7, for one week. He'll be eating in the cafeteria (Swedish meatballs and cinnamon rolls) and showering in the employee offices.
Personally, I don't see the point unless he makes some really funny, subversive videos. Even then, it's the kind of stunt that engenders a "heh..." instead of a "ha!" Plus, it makes me squeamish how much free marketing he's giving them.
The best part of the video is the cashier who clearly thinks the whole thing is ridiculous.
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